Today’s REALTORSÂ® find the current market to be one of the most competitive real estate markets to date. With a flood of new agents, returning agents, and decrease of available properties, it is more important than ever for an agent to obtain clients as quickly and effectively as possible. Many real estate agents working on a referral basis only, now find they are able to afford to engage additional business using advertising.
The steadfast advertising method that continues to be successful yet very expensive is newspaper advertising. Agents advertising open houses and listings for sale are given the chance to gain new clients every time a call is received inquiring about the ad. The largest drawback to this form of advertising is rooted in the cost. Large companies with an influx of additional income due to skyrocketing home prices have begun subsidizing print advertisements geared toward giving their agents an edge.
More Advertising Means More Success
REALTORSÂ® with a good grasp on technology and the drive to increase their business find themselves in a very good position. Not only are there many real estate websites offering advertising opportunities, there are also increasingly less expensive real estate web design templates and services available. The amount of information a REALTORÂ® can provide a potential client using a website or email newsletter eclipses that of print. Most online options do not take a lot of time and are financially conservative, making them even more appealing.
Many REALTORSÂ® do not take into account the need for ongoing advertising to increase their success. With assistance and leads that can be generated from various advertising outlets, a REALTORÂ® is able to experience success without the chore of prospecting. Continued advertising is important to the viability of an agent’s stable workload.