The real estate market is hot and full of competition. With home prices at record highs, there is also an astronomical amount of income to be earned by effective, competent and adaptable real estate agents. Gone are the days of door-knocking and telemarketing, making way for direct-mail and email campaigns.
As many real estate agents will tell you, consumers have changed. Many buyers and sellers are less tolerant of direct contact such as telemarketing and prefer to receive more subtle marketing, allowing inspection and review at their leisure. For this reason, many agents are utilizing email newsletters to relay market trends, personal updates and other valuable information.
Market Yourself in the Mail
Direct mail marketing was at one time cost prohibitive, making it useful to only the most successful agents. Many large real estate brokers now utilize local on online printing shops to produce professional, inexpensive marketing pieces in just a matter of days. The ability to customize these pieces and project a professional image gives agents an incredible ability to reach their target audience in their homes. These printing shops can also provide discounts on more costly marketing material such as refrigerator magnets, business cards, and personalized notepads.
When a real estate agent is thinking about marketing ideas to improve business, it is important to think about both the old and the new. The main reason a fully encompassing marketing plan is important is so an agent can appeal to the widest audience possible. Best of all, marketing efforts that have the most potential and are proven to be effective can carry a cost of very little to nothing.