Real estate email newsletters have quickly become one of the most valuable tools in an agent’s arsenal of information-based services. Depending on the focus and personalization of an email newsletter, an agent can effectively communicate their skills and professionalism without pressuring sales tactics. An online newsletter also underlines an agent’s dedication to utilizing all of the currently available tools to assist a client in meeting real estate goals.
Real estate email newsletters are often sent to current or past clients. In order to avert recent spam laws, it is important that the newsletters are sent only to individuals requesting the information. For many agents, the email newsletters allow their clients to stay updated on current trends in the market, and receive limited updates on the personal and professional lives of the agent. This helps to maintain a feeling of familiarity between the agent and client and also keeps the agent in a client’s mind, which often results in referrals.
Keep Your Clients in the Loop with Newsletters
Making real estate email newsletters that are valuable to the recipient is the most obvious challenge. Most clients will be receiving an email newsletter along with all of their other junk and personal email. For this reason alone, a newsletter needs to provide a catchy subject line and get the reader’s attention in the first paragraph. Consistently providing precise, useful information in an email newsletter will guarantee readers will read them and ideally pass them on to others.
Not only are real estate email newsletters free, they are also an effective way to maintain contact with past clients. By making your clients aware you will be sending them a newsletter and encouraging them to forward it along to others who can use the information, email newsletters can be an incredible source of additional business. Email newsletters are non-threatening, at-your-leisure resources that with proper execution can become an important, cost-effective cornerstone of your marketing plan.