These days it can be difficult to keep information on past, present, and prospective clients organized and accessible. Each of these groups of people requires a different level of attention and service, making a “one size fits all” solution nearly impossible. Even the simple task of creating a newsletter can be difficult the larger your client base becomes.
The key to marketing material that results in consistent contact with clients is useful and interesting information. Make your newsletters eye-catching and informative at the same time. Include pictures of homes you’re currently selling and helped sell recently. You can make your newsletters more valuable by including coupons for local restaurants or merchants. Many retailers are open and like the idea of cross-promotion. You can provide a personalized touch by including your favorite seasonal stories or recipes on one of the pages of your newsletter.
Express Yourself and Keep in Touch with Clients through Contact Software
If you have a larger client base spread across a wider area, it can be more difficult to provide customized newsletters. Fortunately, there is software today that can make this task much easier. This software can provide clients and prospective clients with information on recent home sales in their area and other regional information.
Marketing works best when it is done on a regular basis. It is important, though, to find the ideal interval for distributing this information. Experienced agents have found that sending out information every two months provides the perfect balance for client information retention and peaked curiosity about market statistics and other information from their dependable real estate agents.