Real estate agents continually hear the term IDX when reviewing real estate website design vendors. The term IDX refers to a program that allows the search of a hosted database. The overwhelmingly common IDX application in the real estate world has to do with the MLS or Multiple Listing System. The public can now access the MLS for their area through a private agent’s website using an IDX search frame.
When evaluating whether or not an agent wants to use IDX technology, the main thing that comes to mind is the fact that most site visitors are seeking MLS access. Today’s clients are more tech-savvy than ever, and they feel a need to be as informed as possible. Allowing access to the MLS via an IDX solution is an excellent way to attract traffic to a real estate agent’s site.
Use IDX Solutions to Your Advantage
There are other IDX solutions of use to real estate agents. Keeping in mind that an IDX solution is basically access to a database to search, the possibilities are endless. An IDX solution on an agent’s site can allow clients to not only search for homes, but search for community features, contact numbers for local organizations, and businesses that provide services relevant to a purchase or sale of a home.
The progression to online information has been swift, by anyone’s account. Real estate agents open to the evolution and adaptation that comes with a successful business plan need to investigate the solutions IDX can provide to both clients and agents. In addition to the services IDX programs can provide, the overall impression that an agent is “up on the times” can be especially reassuring to potential clients.