A direct marketing agency can help your company grow a bigger customer base, as well as increase your total revenue. If you’ve tried direct mail marketing, or even used telemarketing strategies to sell your goods and/or services, you probably have come out discouraged. The important thing to realize is that these direct marketing methods do not elicit the most encouraging results, no matter how diligent or hard-working you are.
It is almost as if you should not take it personally, because no matter how great your products or services are, these methods of direct marketing almost always fall on deaf ears. Let’s take a closer look at why these strategies do not work, and how a direct marketing agency can help you fine tune your advertising campaign. The future success of your company often involves taking an entirely new approach to marketing.
A Good Direct Marketing Agency Can Help Flip-Flop Poor Sales
In a nutshell, direct mail marketing and telemarketing do not work because consumers are not always receptive to hearing about your company. It’s may sound harsh but it’s the truth. If you are a company that sells garden tools and lawn mowers, for instance, and you send brochures out randomly, the consumer who lives in a high-rise apartment building in the city will probably use your brochure as a coaster! Either that or it will end up in the trash can.
A targeted approach to marketing is what works best, and optin email has proved this again and again. When consumers have previously shown an interest in hearing from certain companies, again, we’ll use the gardening supply company for an example, they are more likely going to respond by purchasing something. If you send your marketing material via email out to those people who have expressed an interest in your gardening tools, you will elicit more positive responses and sell more products.