Category: Real Estate

Postcard Design For Real Estate Agents

A postcard design for real estate agents is a great way to bring business into your real estate agency. People won’t seek you out as a real estate agent if they don’t know about you. The key to success as an agent is getting the word out about your business.

 

A Colorful Postcard Design for Real Estate Agents

postcard design for real estate
postcard design for real estate

Good advertising materials catch people’s attention. You can’t allow your real estate postcard to melt into the background of all the other advertising materials your prospective customers receive in the mail. You want yours to catch the viewer’s attention so that he actually picks it up and reads all the information about your company. The best postcard design for real estate agents is one that makes the customer take a second look.

The key to catching someone’s attention when it comes to advertising is color. If you design your postcard with vibrant colors, it’ll “pop” to the viewer. He’ll be interested enough to pick up the postcard and read all your information. The most important step is catching attention initially.

A good postcard design for real estate agents will place pictures of homes and other pieces of real estate on the front. You want to make it very clear exactly what it is you do. If you depict pictures of classy real estate on the postcards, there will be no question about your company’s purpose.

Real Estate Appraisal Software

Today, appraisal software isn’t something that’s useful only for those in the mortgage and insurance business. An appraisal can be useful for a homeowner who wants to know more about the value of a home and other homes in the neighborhood. For those who are thinking about refinancing or pulling equity out of their homes, an appraisal is a must.

When homeowners have their homes appraised, they want not only to know how much their homes are worth, but exactly what it is that adds or detracts from their homes’ values. It can be difficult to explain how the appraiser reached his or her decision over the phone or even in person, and providing your client with pages and pages of indecipherable data will only cause more confusion. Software manufacturers have recognized this need for accessible appraisal information and programs are now available making it possible for agents to provide their clients appraisal data they can understand.

 

Appraisal Software Can Benefit Agents

real estate appraisal software
real estate appraisal software

Many factors determine the overall value of a home. Many homeowners believe that landscaping and upgraded appliances play big parts in adding to the value of their home. With an appraisal information package, they can see that lot size and neighboring homes are just as important when determining a home’s value.

If you are an agent faced with the task of explaining how an appraiser reached his or her decision, appraisal software can make the job much easier. Providing your client with pictures of comparable properties currently for sale along with properties that recently closed can go a long way at clearing up confusion and calming frazzled nerves. For agents that are swamped with transactions, software makes appraisal report creation easy even for assistants and the technologically challenged.

Real Estate Listing Presentations

The real estate listing presentation is arguably the most important item in a real estate agent’s toolbox. With a successful listing presentation, an agent can relay his or her competence, working style and ability to sell an individual’s home. Most often, a listing presentation is an agent’s first face to face interaction with a potential client.

real estate listing presentation
real estate listing presentation

The main focus and goal of a successful listing presentation should be to relay an agent’s ability to promote the client’s home more effectively than any other agent. Very often, sellers choose an agent based on his or her knowledge of and success in the seller’s city or neighborhood. For many agents, bringing flyers for any past listings in their area and working them into the listing presentation can be invaluable. This information not only showcases an agent’s professional presentation of a past client’s home, but it also shows that the agent is familiar with the area.

 

Wow Sellers with Listing Presentations

Another important component of an effective listing presentation is making sure the agent has the seller’s interests in mind. Many sellers are leery of real estate agents and their motives because they have heard stories or are generally misinformed as to an agent’s responsibilities. It is vital for an agent to educate a seller during his or her listing presentation as to the effort that he or she will put into marketing a property, screening potential buyers, and ultimately obtaining the highest price possible for the seller’s home.

Real estate listing presentations are not one-sided tools of the industry. It is important to remember that an agent’s responsibility is to educate a potential client as to their mode of operation. When an approach to gaining a seller’s listing is seen as educational, instead of as a sales pitch, a potential seller will feel much less threatened and will be open to honest, flowing dialogue, helping him or her decide if a working relationship is possible with the agent.

Real Estate Sales Software

There are many forms of real estate sales software available to agents in today’s fast-paced housing market. Many of the software programs revolve around professional presentation of an agent’s abilities through marketing flyers, website design, and direct mail pieces. Other frequently used software programs by agents are programs geared to decipher real estate sales.

Real estate sales software is a relatively new idea, gaining popularity as the general public seeks comprehensive sales statistics to help them evaluate the value of their homes. Programs now available to the public include comparative market analysis features, where a homeowner can enter a home’s statistics and determine a ballpark figure of his or her home’s value. Many agents appreciate the increased availability of real estate sales software, because the data entry and analysis that was once their responsibility is now able to be completed by their clients.

 

Make the Job Easier with Sales Software

Real Estate Software
Real Estate Software

Another group of computer programs gaining popularity is made up of guides to professional looking layouts for printed matter. In addition to printed matter, there are also programs that help agents design websites that are easy to navigate, have all of the tools clients are seeking, and provide ample branding opportunity.

Real estate sales software is a constantly evolving field, striving to meet the needs of clients and real estate agents alike. With the increased demand for instantaneous access to sales statistics, market analysis of homes and a searchable database of available properties, new programs are sure to surface. With each new program a new breed of buyer, seller and agent is sure to be formed.

Real Estate Web Site Designs

It’s no secret that real estate agents have been using the Internet for years to promote themselves and their business; nothing’s changed there. What has changed, however, are real estate web site designs. Where real estate web sites once only contained contact information and perhaps photos of past homes sold, they are now much more interactive.

Real Estate Web Site Designs
Real Estate Web Site Designs

Many real estate web designs incorporate the area’s MLS, or multiple listings service. Access to the MLS gives potential clients the impression of a professional and useful website. When a client finds a home they are interested in, having a mortgage calculator on the site also allows the client to do preliminary research on affordability. Having MLS access on a web site will also ensure that potential clients will be spending an extended amount of time at a real estate agent’s site, utilizing all of the related tools.

 

Invest Time in Researching Web Designs for Agents

In addition to the MLS, many real estate web designs also include comprehensive resource guides. Many of these guides are an invaluable resource to buyers and sellers looking for relocation services. Not only will they find moving companies, they may also find contact information needed to establish phone, internet and cable television service.

Real estate web sites have maintained their ability over the years to promote the agent sponsoring the site. In this age of instant information, potential clients are looking for information that relates to their situation, and want this information to be centralized. As with any other business, well organized information and a user-friendly format will ensure extended stays at the site, building customer loyalty.

Real Estate Newsletter Templates

 

Image result for Real Estate Newsletter TemplatesAs real estate newsletters gain in popularity, many real estate agents are left wondering what information they should include in their newsletters. Clients tend to have a short attention span, making it necessary that a newsletter be direct, focused, and well-planned. It may seem a little daunting to start a newsletter, however using one of the real estate newsletter templates that can be found using software or books will make the task much easier.

There are two forms of real estate newsletters commonly utilized by real estate agents. The most common newsletter form is a mailed publication. Mailed real estate newsletters can generally provide visual stimulation for the intended reader using bright paper, colorful photos or handwritten notes from the agent. Most often a real estate agent will include sales trends for the area, upcoming events, a personal update, and possibly local resources and promotion of their services.

 

Keep Clients Updated with Newsletters

Real Estate Newsletter Templates
Real Estate Newsletter Templates

The one form of real estate newsletter that is becoming increasingly common is the email newsletter. The real estate newsletter campaign is a little tricky because many newsletters, regardless of content, usually end up in the spam folder of a person’s inbox. The templates for an email newsletter will generally recommend a very brief synopsis of the contents of the newsletter in bulleted form, with full articulation located below.

When selecting real estate newsletter templates, it is very important to keep the intended mode of distribution in mind. Sending an electronic newsletter full of pictures, resource guides and slow-loading features is almost sure to be doomed to the fate of the delete button. Sending a black and white direct mail newsletter with very little information in contrast, will most likely be ignored while a client is sorting through their mail. Real estate newsletters can be a valued source of information and can provide additional business, especially when the layout and content is worth reading.

Real Estate Contact Software

These days it can be difficult to keep information on past, present, and prospective clients organized and accessible. Each of these groups of people requires a different level of attention and service, making a “one size fits all” solution nearly impossible. Even the simple task of creating a newsletter can be difficult the larger your client base becomes.

The key to marketing material that results in consistent contact with clients is useful and interesting information. Make your newsletters eye-catching and informative at the same time. Include pictures of homes you’re currently selling and helped sell recently. You can make your newsletters more valuable by including coupons for local restaurants or merchants. Many retailers are open and like the idea of cross-promotion. You can provide a personalized touch by including your favorite seasonal stories or recipes on one of the pages of your newsletter.

 

Express Yourself and Keep in Touch with Clients through Contact Software

Real Estate Contact Software
Real Estate Contact Software

If you have a larger client base spread across a wider area, it can be more difficult to provide customized newsletters. Fortunately, there is software today that can make this task much easier. This software can provide clients and prospective clients with information on recent home sales in their area and other regional information.

Marketing works best when it is done on a regular basis. It is important, though, to find the ideal interval for distributing this information. Experienced agents have found that sending out information every two months provides the perfect balance for client information retention and peaked curiosity about market statistics and other information from their dependable real estate agents.

Real Estate Direct Mail

Direct mail is one of the best ways for real estate professionals to locate motivated buyers and sellers. It takes a lot of planning, thought, and money to reach your goals, but it will be worth it. Direct mail is an investment, not an expense. You cannot just try it once and say it didn’t work. In order for you to find the best deals, you must do it the right way.

Your mailing list is the absolute most important aspect of your mailing. The best list you have is your in-house customer mailing list. If you choose to rent a list to get new names, be sure you go through a reputable list provider. Open the list before you send it to the mail house–make sure that you have received the proper selection of names that you asked for, just in case. It would be a shame to spend all that time only to have your mailing go to the wrong people!

One Mailing is Never Enough

Real Estate Direct Mail
Real Estate Direct Mail

Second, do not stop at one mailing. If a prospect is worth mailing to once, he or she is worth mailing to again. It might be that your prospects need more exposure to your message before they make up their minds. You might get the most responses from your first mailing in a campaign, but others might need some persistence. You’ll be glad that you kept in touch when more of your prospects become clients over time.

Finally, allow your offer to weed out the prospects you don’t want. Word your letter clearly so that the readers understand your offer. Ensure that only motivated buyers and sellers contact you by writing a letter that speaks directly to them. The truly motivated clients will contact you, while those that are fence sitters will not want to jump on your great offer. This is for the best so you get qualified leads and profitable new clients.

Area Statistics

There are certain area statistics that are important to potential real estate clients, especially those looking to buy a house. This information is especially pivotal when someone is moving to a new state or part of town. The more of these statistics you are able to present to your clients, the more confident they will be in choosing you as their agent.

One of the first things many prospective homebuyers inquire about is information regarding area schools. For many families and future parents, the caliber and quality of the schools in the neighborhood carry a lot of weight when they are deciding on just where to live. Sometimes this information can be difficult for the everyday person to track down. Potential homebuyers are more likely to choose an agent that can supply them with more than just information on houses that are for sale in their desired area.

 

Help Your Clients Decide with Area Statistics

Area Statistics
Area Statistics

Other neighborhood data that potential clients will be interested in has to do with available services. Information on area hospitals, shopping centers, and mass transit can help buyers decide on which neighborhood or community is right for them. More detailed information, such as average commute times for area residents can also help them narrow the field when buying a house.

An agent’s title company can provide you with the area statistics your clients require. Occasionally, this information is provided in a format that is not easy for the everyday person to understand. Luckily, software companies catering to the needs of today’s real estate agent have made it possible to present your client with statistics in an easy to understand graphical format. Pie charts and bar graphs can provide more impact when compared with rows and columns of numbers and percentages.

Starting A Real Estate Business

Starting a real estate business is one of the most commonly attempted tasks in home-based and overall businesses today. With skyrocketing home prices, many people wanting to make the leap to self-employment can now see the financial feasibility of that move more clearly. Unfortunately, too many new agents do not take a methodical approach to their new business and therefore are not able to experience the success they expected.

The cornerstone and most important aspect of starting a real estate business is a real estate agent’s contact management. Clients are the foundation of this new business, and require the attention and care that inventory in a retail store would require. Contact database management software for real estate agents provides for continued contact with existing clients, hopefully procuring referrals from new clients.

 

Things to Consider When Starting a Real Estate Business

Starting A Real Estate Business
Starting A Real Estate Business

Equally important to consider when starting a real estate business is the income (or lack thereof) and outgoing expenses both personally and professionally. What may be the most decisive end to a new agent’s career, yet is the factor that receives the least amount of attention, is facing the reality that the first six months of a real estate career bring in little or no income. These first six months of a new real estate business are also the most expensive, with recurring housing, transportation and living expenses, not to mention the costs associated with advertising, marketing, and technology, which are often overlooked.

Starting a real estate business is not for everyone. A tolerance for risk and the drive to obtain incredible success is needed to have a lasting, rewarding career. With proper consideration for the financial side, as well as respect of the fact that your business will be built on relationships with others, establishing a real estate business will become a more and more realistic ambition.